市场营销要求
我是新来的
STC的市场办公室可以提供帮助 new employees with obtaining their new business cards, headshots, webpage bios, name 标签和更多.
项目要求
The Marketing Office can assist employees with creating professionally branded items such as flyers, posters, brochures, event invitations, forms and more. 请填写 设计项目申请表如下.
All photography requests, including headshots and event photography, may be made my 给市场部发邮件 marketing@thedairyking.com.
请完成下面的网站更新请求.
STC asks all employees to have a uniform, consistent email signature. 电子邮件签名 Creator可以在myTech上找到.
讲故事
请发送电子邮件至市场办公室 marketing@thedairyking.com 分享信息、故事或其他好消息. 营销办公室随后就来 up with additional information for a potential news story, media pitch, social media post, newsletter item, feature story or other collateral. 一定要包括:
- 谁
- 什么
- 当
- 在哪里
- 为什么
- 你有什么照片吗.
All requests for media coverage may be made my 给市场部发邮件 marketing@thedairyking.com.
优质 品牌识别标准 手册 includes general social media guidelines, best practices, a list of approved STC-affiliated social media accounts, and instructions and procedures for establishing 一个被批准的新页面或站点.
The Southeast Technical College website directory includes biographical information 专任教员. 请提交您的信息或进行编辑 点击下面的按钮.
品牌材料
Departments that wish to order pop-up banner stands for department recruiting and 其他事情我也会发邮件 marketing@thedairyking.com.
Banner stands are approximately 3’ wide by 6’ tall with vinyl or fabric graphics and 银色的外壳. 成本大约是 $250 and a PO number is required before design 工作就开始了.
New and current employees can order business cards by completing the name tag order form. Name tags are plastic with a magnetic strip on the back. 他们会交付 通过办公室间邮件打印后.
Departments that wish to order a tablecloth for department recruiting and other events 我的做法是发邮件 marketing@thedairyking.com.
桌布 are convertible covers that work on a 6’ or 8’ table. 这个标志可能是 modified to reflect an academic department or campus office. 成本大约是 $250 and a PO number is required before design 工作就开始了.
Each academic year, all departments on campus will be able to place stationery and 信封订单的个别部门需要. 项目包括:
- 信封
- 信头
- 注意卡
- 文件夹
The Marketing Office will facilitate that order to ensure quality, branding and economical bulk pricing and will complete a voucher with the appropriate department cost centers 用于向供应商开票和付款.
品牌资源
The Southeast Technical College 品牌识别标准 手册 is a comprehensive document that outlines the visual, tonal and messaging elements 的 STC brand, including color palettes, typography, logo use, social media standards 以及写作风格指南.
| RGB | CMYK | 十六进制 | |
|---|---|---|---|
| 潘通色卡301 | 0-73-135 | 100-72-27-11 | #004987 |
| 潘通色卡298 | 64-180-229 | 64-10-1-0 | #40B4E5 |
| 彩通2767 c | 20-40-75 | 75-45-0-71 | #14284BE |
| 390年经前综合症 | 181-189-0 | 34-12-100-0 | # B5BD00 |
| 经前综合症27-8 | 224-126-36 | 0-62-97-0 | #F47E24 |
更多详细信息可在 品牌识别标准 手册.
Employees with credentials may access and download several standard versions 的 优质的标志 for print and web use on myTech, under the Employee tab.
 |
 |
 |
 |
Artwork for unique projects, logos with alternative layouts or with department or 办公室修饰符可以通过电子邮件请求 marketing@thedairyking.com.
Practical, career-focused and collaborative, Southeast Technical College's voice is all about empowering students to take the next step in their professional journey.
Our brand speaks to an audience of ambitious individuals seeking to enhance their skills and career prospects through hands-on learning 经验s.
Our tone is professional yet approachable, and highlights our commitment to real-world, 航空业相关教育.
当 writing for Southeast Tech, focus on the practical benefits 的 programs offered, the success stories of past students and the collaborative nature 的 learning 经验.
Additional guidance can be found in the Our Voice and Writing Style Guide sections 的 品牌识别标准 手册.